A Table of Economies
 clipped from wadatripp.wordpress.com
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The Coffee Bean Experience
The coffeebean price: $0.01 - $0.02 cents per cup
Grinded beans price: $0.05 - 0.25 cents per cup
Processed beans at coffee corner or McDonalds: $0.50 - $1.00
Processed beans at diner or starbucks: $2.00 - $5.00
http://www.amazon.com/gp/reader/0875848192/ref=sib_dp_pt#reader-link
Grinded beans price: $0.05 - 0.25 cents per cup
Processed beans at coffee corner or McDonalds: $0.50 - $1.00
Processed beans at diner or starbucks: $2.00 - $5.00
http://www.amazon.com/gp/reader/0875848192/ref=sib_dp_pt#reader-link
Fabric of Folly on Collaborative Storytelling
Storytelling is not only one of the oldest art forms in the world (it's probably a photo-finish with cave/body painting and dance), it has also proven instrumental in the adoption of almost all forms of modern mass media. Books, Newspapers, Radio, Cinema, Television; all were swift to embrace the narrative arc as their dominant format. Whilst the internet is still a comparatively young medium, its usage has thus far been dominated by more task-oriented behaviours such as e-mail, search, banking, shopping, research and, of course, the unholy vanguard of so much consumer-facing technology adoption; gambling and pornography.
Read more on Fabric of Folly
Sketching the Future of Marketing
Failure to Launch (SL marketing failures)
http://coolinsights.blogspot.com/2008/05/future-of-marketing-in-age-of-social.html
There is no Business not like Show Business (Advertising is entertaining)
http://books.google.com.sg/books?id=kcUheqdgbcEC&pg=PT13&lpg=PT13&dq=bernd+show+business&source=web&ots=MN6IxwwgxG&sig=DqMXE1T0WbTomyH_exHtIC23FQA&hl=en
Culturenet
http://www.wired.com/techbiz/media/magazine/16-06/st_15th_eno
http://www.twistimage.com/blog/archives/internet-and-culture/
Blurring the Lines
http://www.ibelieveinharveydent.com/
I liked the example of how The Dark Knight was advertised with a "I Believe in Harvey Dent" campaign. What happened was that posters were put up everywhere prior to the movie launch, which called for the public to "vote" for Harvey (a fictitious character) to become a District Attorney. The campaign also had a website, an ongoing series of videos, and a developing blog that slowly unfurls as the day approaches. Reminds me of another online/offline campaign approach called The Art of the Heist by Audi/Mckinney.
http://coolinsights.blogspot.com/2008/05/future-of-marketing-in-age-of-social.html
There is no Business not like Show Business (Advertising is entertaining)
http://books.google.com.sg/books?id=kcUheqdgbcEC&pg=PT13&lpg=PT13&dq=bernd+show+business&source=web&ots=MN6IxwwgxG&sig=DqMXE1T0WbTomyH_exHtIC23FQA&hl=en
Culturenet
http://www.wired.com/techbiz/media/magazine/16-06/st_15th_eno
http://www.twistimage.com/blog/archives/internet-and-culture/
Blurring the Lines
http://www.ibelieveinharveydent.com/
I liked the example of how The Dark Knight was advertised with a "I Believe in Harvey Dent" campaign. What happened was that posters were put up everywhere prior to the movie launch, which called for the public to "vote" for Harvey (a fictitious character) to become a District Attorney. The campaign also had a website, an ongoing series of videos, and a developing blog that slowly unfurls as the day approaches. Reminds me of another online/offline campaign approach called The Art of the Heist by Audi/Mckinney.
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