First, he wrote a book. You should write a book, too. Publishing a book is easier than it appears (in some ways, like the typing, typesetting, printing, and distributing part) but more difficult in others (like the writing something worth reading part.) Writing a book forces you to be organized and passionate and persuasive. Isn't that worth trying?
http://sethgodin.typepad.com/seths_blog/2008/06/what-dave-just.html
