We live in a world where we’re literally bombarded with information all day every day. There’s nothing wrong with information, or having a blog that is ‘informational’ in nature - but if you want to make an impression on people, be the type of blog that people tell their friends about, that people want to ‘journey’ with - you need something more and ’story’ is one element that can bring this.
In her introduction Annette introduces six types of stories that help if you want to influence others:
* “Who I Am” Stories
* “Why I Am Here” Stories
* “The Vision” Story
* “Teaching” Stories
* “Values-in-Action” Stories
* “I Know What You Are Thinking” Stories
Stories engage people in a completely different way to any other form of communication that I’ve come across and on blogs I find that they can be particularly powerful.
Rather than blogs degenerating into ’spin’ machines I encouraged people to think about injecting personality into them by sharing stories on a number of levels:
# Company or Business Story - every company has their own story. How it started, it’s evolution, it’s successes and failures, it’s lessons learnt and how it’s interacted within it’s industry.
# Product Stories - in a similar way, each product or service within a company has a story. How the idea was born, what needs it was designed to meet, what versions and evolutions it’s been through and how customers are using it.
# Employee Stories - a business is only ever as good as it’s employees and every one of them has their own story. These stories are important as they illustrate what the employees bring to the job that they do (experiences, passions, skills etc) but they also empower the employee and give a personal face to a company.
# Customer Stories - telling the stories of customers (with permission of course) can be a very powerful thing both internally and externally for a business. The interactions a company and customer have are great for learning and education of staff, they help to illustrate the values of a company and if done well can be incredibly empowering for a customer.
First, he wrote a book. You should write a book, too. Publishing a book is easier than it appears (in some ways, like the typing, typesetting, printing, and distributing part) but more difficult in others (like the writing something worth reading part.) Writing a book forces you to be organized and passionate and persuasive. Isn't that worth trying?
"acting/behaving in the VR world as in the real world"
"the subjective experience of being in one place or environment even when one is physically situated in another"
Witmer and Singer (1998)
"the illusion of non-mediation"
Lombard and Ditton (1997)http://keho.pbwiki.com/
Grinded beans price: $0.05 - 0.25 cents per cup
Processed beans at coffee corner or McDonalds: $0.50 - $1.00
Processed beans at diner or starbucks: $2.00 - $5.00
Storytelling is not only one of the oldest art forms in the world (it's probably a photo-finish with cave/body painting and dance), it has also proven instrumental in the adoption of almost all forms of modern mass media. Books, Newspapers, Radio, Cinema, Television; all were swift to embrace the narrative arc as their dominant format. Whilst the internet is still a comparatively young medium, its usage has thus far been dominated by more task-oriented behaviours such as e-mail, search, banking, shopping, research and, of course, the unholy vanguard of so much consumer-facing technology adoption; gambling and pornography.
Read more on Fabric of Folly
There is no Business not like Show Business (Advertising is entertaining)
Blurring the Lines
I liked the example of how The Dark Knight was advertised with a "I Believe in Harvey Dent" campaign. What happened was that posters were put up everywhere prior to the movie launch, which called for the public to "vote" for Harvey (a fictitious character) to become a District Attorney. The campaign also had a website, an ongoing series of videos, and a developing blog that slowly unfurls as the day approaches. Reminds me of another online/offline campaign approach called The Art of the Heist by Audi/Mckinney.
1. Awakening - Subject starts to become aware of the presence of something supernatural. Their heart is filled with joy and they have never felt this kind of joy before, yet they cannot see this supernatural being, and they hunger for more.
2. Purgation - Where subject strips away their ego, their self, their whole existence. They give up everything in this life and in the next.
3. Illumination - This is often the final stage for some mystics. The subject sees the visual representation of eternity as heaven & earth, reality & mysticism meet.
4. The Dark Night of the Soul - Extraordinary mystics go beyond the third step onto this one. These mystics have experienced mysticism so fervently, that when they "come back down to earth" they start to have what we can refer to as "withdrawal symptoms" of God's presence.
5. Union with The Other - Having gone through the other steps, the subject now finds themself in the Eternal, they are at union with God forever,
Youtube comment "00:18 kid is like wtf ballmer's a retard"
And of course he couldn;t be more right. Who explains math this way to a 8 year old?
"Gotta have numbers... How many copies of something did I sell? What price did you sell it at?"
What the... did he really say that? Surely that is exactly what an 8 year old is thinking of in terms of math. Great way to underline the moneygrabbing Microsoft image Ballmer
"[Microsoft] will successfully continue to fight open source"
"Our house is pretty typical, we have a dad that knows about technology, we have two kids that know even more about technology, and a mother that knows a little less about technology. ... In the basement we have an Xbox, a Micorosft Point and we use MSN search for browsing the internet."
"I like Advertising"
"Zune is doing remarkable"
resilient folks at all levels and in all functions—explicit about so doing
Inner calm (Buddhist-like?); think Tiger Woods
A great story is true.
Great stories make a promise.
Great stories are trusted.
Great stories are subtle.
Great stories happen fast.
Great stories don’t appeal to logic, but they often appeal to our senses.
Great stories are rarely aimed at everyone.
Great stories don’t contradict themselves.
Most of all, great stories agree with our world view.
Gonzo Marketing: Winning Through Worst Practices, 2002
The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (KMCI Press), 2000
Various academic articles, by David J. Snowden (See http://www.cynefin.net)
3. Crime Pursued by Vengeance
4. Vengeance Taken for Kindred Upon Kindred
7. Falling Prey to Cruelty or Misfortune
9. Daring Enterprise
11. The Enigma
13. Enmity of Kinsmen
14. Rivalry of Kinsmen
15. Murderous Adultery
17. Fatal Imprudence
18. Involuntary Crimes of Love
19. Slaying of a Kinsman Unrecognised
20. Self-Sacrifice for an Ideal
21. Self-Sacrifice for Kindred
22. All Sacrificed for Passion
23. Necessity of Sacrificing Loved Ones
24. Rivalry of Superior and Inferior
26. Crimes of Love
27. Discovery of the Dishonour of a Loved One
28. Obstacles to Love
29. An Enemy Loved
31. Conflict With a God
32. Mistaken Jealousy
33. Erroneous Judgement
35. Recovery of a Lost One
36. Loss of Loved Ones