Seth Godin Redefines the 5 P

Never mind the "P"s. Marketing has five elements:
Products (services)

STORIES define everything you say and do. The product has a myth, the service has a legend. Marketing applies to every person, every job, every service and every organization. That's because all we can work with as humans is stories. I want to argue that data and stories are the two key building blocks of marketing--the other three are built on these two.

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