Seth Godin Redefines the 5 P

clipped from sethgodin.typepad.com Never mind the "P"s. Marketing has five elements: Data Stories Products (services) Interactions Connection STORIES define everything you say and do. The product has a myth, the service has a legend. Marketing applies to every person, every job, every service and every organization. That's because all we can work with as humans is stories. I want to argue that data and stories are the two key building blocks of marketing--the other three are built on these two.