So you'd like to use storytelling in your Marketing Strategy?

http://www.amazon.com/gp/richpub/syltguides/fullview/12536FTOM5CFF

clipped from www.amazon.com Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World The Invisible Grail: In Search of the True Language of Brands Gonzo Marketing: Winning Through Worst Practices, 2002 Christopher Locke already caught our attention in The Cluetrain Manifesto: The End of Business as Usual, but elaborates in Gonzo Marketing on how he finds storytelling should be used. His thoughts are unique and he gives ‘biz as usual’ a good shake. The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (KMCI Press), 2000 Squirrel Inc.: A Fable of Leadership through Storytelling, 2004 The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative, 2005 Steve Denning Various academic articles, by David J. Snowden (See http://www.cynefin.net) Last but by no means least, I am pleased to mention Dave Snowden. Blog: http://amokidea.blogspot.com/