So you'd like to use storytelling in your Marketing Strategy?

clipped from
Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
The Invisible Grail: In Search of the True Language of Brands
Gonzo Marketing: Winning Through Worst Practices, 2002
Christopher Locke already caught our attention in The Cluetrain Manifesto: The End of Business as Usual, but elaborates in Gonzo Marketing on how he finds storytelling should be used. His thoughts are unique and he gives ‘biz as usual’ a good shake.
The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (KMCI Press), 2000
Squirrel Inc.: A Fable of Leadership through Storytelling, 2004
The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative, 2005
Steve Denning
Various academic articles, by David J. Snowden (See
Last but by no means least, I am pleased to mention Dave Snowden.
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