Ode: How to tell a great story

http://sethgodin.typepad.com/seths_blog/2006/04/ode_how_to_tell.html

clipped from sethgodin.typepad.com Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Great stories make a promise. Great stories are trusted. Great stories are subtle. Great stories happen fast. Great stories don’t appeal to logic, but they often appeal to our senses. Great stories are rarely aimed at everyone. Great stories don’t contradict themselves. Most of all, great stories agree with our world view. Inspired by All Marketers are Liars.