Sketching the Future of Marketing

Failure to Launch (SL marketing failures)
http://coolinsights.blogspot.com/2008/05/future-of-marketing-in-age-of-social.html

There is no Business not like Show Business (Advertising is entertaining)
http://books.google.com.sg/books?id=kcUheqdgbcEC&pg=PT13&lpg=PT13&dq=bernd+show+business&source=web&ots=MN6IxwwgxG&sig=DqMXE1T0WbTomyH_exHtIC23FQA&hl=en



Culturenet
http://www.wired.com/techbiz/media/magazine/16-06/st_15th_eno
http://www.twistimage.com/blog/archives/internet-and-culture/

Blurring the Lines
http://www.ibelieveinharveydent.com/
I liked the example of how The Dark Knight was advertised with a "I Believe in Harvey Dent" campaign. What happened was that posters were put up everywhere prior to the movie launch, which called for the public to "vote" for Harvey (a fictitious character) to become a District Attorney. The campaign also had a website, an ongoing series of videos, and a developing blog that slowly unfurls as the day approaches. Reminds me of another online/offline campaign approach called The Art of the Heist by Audi/Mckinney.