The Real World Marketing Value of Virtual Events

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When done right, virtual events also deliver incredibly rich marketing intelligence and significant return on investment More and more companies are including virtual events in their marketing arsenal to generate demand. Virtual events can replicate all aspects of a physical event—without all the hassles and costs
Ease of accessibility:
Professional networking:
Unified experience:
Marketing intelligence
Best practices:
  • Live conference sessions – Keynotes, product demos and panel discussions with live Q&A.
  • Exhibition floor – Exhibitor booths offer collateral, product demos and live interaction between booth reps and visitors.
  • Professional networking – Combining the most business applicable capabilities of Web 2.0 and social networking enables virtual attendees to search for people with similar interests.
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